![]() ![]() While the tools of social media are easily accessible, the rules of the road are not necessarily intuitive. Social Media Policy for Official Social Media Accounts.University Policies related to social media: Social networks and other online media are great tools for engagement and two-way communication, but given the nature of this two-way, real-time communication, there is the potential for significant risks associated with inappropriate use. Learn how to best utilize these tools with our platform specific best practices. LinkedIn: A place where groups of professionals with similar areas of interest can share information and participate in a conversations.Instagram : A free photo and video sharing app that allows users to apply digital filters, frames and special effects to their photos and then share them on a variety of social networking sites.Photos can be shared on Facebook and Twitter and other social networking sites. Flickr: An image and video hosting website and online community.YouTube/Vimeo: Video hosting and watching websites.Twitter: A social networking/micro-blogging platform that allows groups and individuals to stay connected through the exchange of short status messages (140 character limit).Brands create pages and Facebook users can “like” brands’ pages. Users create a personal profile, add other users as friends, and exchange messages, including status updates. Facebook: The world’s largest social network, with more than 1.55 billion monthly active users (as of the third quarter of 2015).Blogs: A platform for casual dialogue and discussions on a specific topic or opinion.Popular Social Media Tools and Platforms: Don’t be afraid to try new things, but think through your efforts before kicking them off. Be compelling, useful, relevant and engaging.Social media not only allows you to hear what people say about you, but enables you to respond.Authenticity, honesty and open dialogue are key. ![]() It is not just a broadcast channel or a sales and marketing tool.
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